Privacy Policy

Effective Date: 28th July 2025

At Love Yours, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase.

1. Who We Are

Love Yours is an online store selling physical products. We are based in the United Kingdom and operate under UK and EU data protection laws, including the UK GDPR and Data Protection Act 2018.

2. What Information We Collect

We collect the following types of personal information:

Contact details: name, email address, phone number, shipping and billing address

Order information: products purchased, payment details (processed securely via third-party providers)

Website usage data: IP address, browser type, device information, pages visited (via cookies or analytics tools)

We do not store full payment card details on our servers.

3. How We Use Your Information

We use your information to:

Process and deliver your orders

Communicate with you about your purchase

Respond to your enquiries

Improve our website and customer experience

Comply with legal or tax obligations

We will never sell your personal data.

4. Legal Bases for Processing

We process your data on the following legal grounds:

Contractual necessity: to fulfill your order

Consent: when you sign up for marketing communications

Legal obligations: for tax, accounting, or fraud prevention

Legitimate interests: to improve our website and services

5. How We Share Your Data

We only share your data with trusted third parties where necessary:

Payment processors (e.g., Stripe, PayPal)

Delivery partners (e.g., Royal Mail, couriers)

Website and marketing tools (e.g., email platforms, analytics providers)

All partners are required to keep your data secure and comply with privacy regulations.

6. Marketing

If you opt in, we may send you emails about new products or offers. You can unsubscribe at any time by clicking the link in our emails or contacting us directly.

7. Your Rights

Under the UK GDPR, you have the right to:

Access the data we hold about you

Correct inaccurate or incomplete data

Request deletion of your data (“right to be forgotten”)

Object to or restrict certain types of processing

Withdraw consent at any time (for marketing or optional services)

Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at info@loveyours.co.uk

8. Cookies

We use cookies to enhance site functionality, analyze traffic, and provide a better shopping experience. You can control cookie preferences through your browser settings.

9. Data Retention

We retain your data only as long as necessary:

For orders: typically 6 years (for tax/accounting)

For marketing: until you unsubscribe

For analytics: anonymized and aggregated data may be kept longer

10. Security

We implement appropriate security measures to protect your data. However, no method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.

11. International Transfers

Your data may be processed by third-party service providers outside the UK. When this occurs, we ensure your information is protected under approved data transfer mechanisms (e.g., Standard Contractual Clauses).

12. Changes to This Policy

We may update this Privacy Policy from time to time. We recommend reviewing it periodically. Any changes will take effect immediately upon posting.

Contact Us

If you have any questions or requests regarding your personal data, please contact:

📧 info@loveyours.co.uk